We want to help businesses and organizations grow through creativity and communities: building creative communities that generate and sustain product innovation and happiness. In the coming age of “Homo Universalis”, all organizations and their marketing/innovation departments should appoint “Chief Happiness Officers” that build creative happiness communities for everyone’s benefit on our way to Eutopia, a good place for everyone.
A creative community mindset is a very significant and specific approach that goes beyond the commercial marketing and branding approaches of the past based on 4P/8Ps: product, price, place, promotion (people, process, physical evidence, partners) which was replaced by 4Cs (customer needs, convenience, cost to satisfy, communication)
Product managers who want to blow a spiritual soul into their transactional campaigns, pushing consumers to buy, and buy more of the same while calaling for a mythical identity and call it the power of branding are failing to leverage how connected the consumers
